MuseMatch

Project Overview

MuseMatch is a native Android and iOS app designed to connect creatives with collaborators, mentors, and sponsors. It transforms networking into meaningful relationships, helping artists turn inspiration into projects and conversations into momentum.

Tools Used

Pen and Paper

Figma

Balsamiq

My Role

I led the end-to-end product design for MuseMatch — from

concept to user research

flow mapping to wireframes

visual design

interactive prototyping

I focused on creating a user-centered experience that blends artistic personality with intuitive functionality.

Objective

Design Thinking Framework

Competitive Analysis

Problem

What do artists need to thrive?

In the creative world, talent alone isn’t enough — finding the right people to collaborate with, learn from, or gain support from is often what determines whether a project thrives or never gets off the ground.

Hypothesis

By creating a platform with a clear purpose and guiding users through a personalized onboarding flow, creative individuals will be more likely to form meaningful, aligned connections — leading to greater engagement, creative momentum, and a stronger sense of community.

Solution

MuseMatch will be a user-centric platform built to support creative connection. The platform will also blend AI-driven matchmaking, dynamic profiles, and structured mentorship tools to help users find collaborators, mentors, or sponsors aligned with their goals.

User

The target group of MuseMatch are individuals 16 and up — from aspiring artists to seasoned professionals. It’s a platform for anyone who believes that great things happen when creative minds connect.

User Personas

User Stories

User Flow

Users start by selecting a creative goal: collaboration, mentorship, or sponsorship.
An AI-led, conversational flow gathers key info: field, intent, and preferences.
Based on that, MuseMatch suggests curated matches to connect or explore.
Prefer browsing? Users can skip the AI and explore on their own.
The experience is intuitive, flexible, and user-centered.

User Flow Diagram

Styleguide

The Visual Mark

anchors the platform’s identity around creativity and connection. It serves as a symbol of the platform’s mission to help artists grow, collaborate, and find new opportunities through seamless, user-centered experiences.

Main Navigation Card Imagery

Eye-catching, symbolic visuals are layered behind each navigation card—adding mood, texture, and a sense of atmosphere without competing with the content. Each image is carefully chosen to evoke one of the artistic “muses,” subtly guiding users as they explore different creative paths. The result is a balance of clarity and emotional tone that elevates the overall experience.

Color

Typography

Component Examples

Explore the full components design

Design Evolution

Low Fidelity Wireframes

Mid Fidelity Wireframes

Usability Testing

Throughout the design process I conducted multiple rounds of informal usability testing with 7 users from various backgrounds.

Focus areas

User flow clarity
Visual consistency
Feature comprehension
Typography
Usability across iOS and Android mockups

Feedback gathered through

Walkthroughs
Prototype interactions
Follow-up conversations for qualitative insights

User Feedback

Key Findings

What Worked

Clear and thematic visual design
Smooth onboarding and single sign-in options
Persistent header/footer made navigation easier
The app concept felt meaningful to creatives
Positive emotional tone in onboarding/chat

What needed to Improve

All AI chat paths lead to the same generic screen
Inconsistent navigation: notification and back buttons behave unpredictably
Some buttons unresponsive (e.g., collaboration, music, design)
Scrolling doesn't work on key screens (e.g., home, category views)

MuseMatch Screens

iOS Screens

Android Screens

Prototype

Explore the interactive prototype to experience the MuseMatch flow firsthand.

View Android Prototype
View iOS Prototype

Takeaways

Designing MuseMatch highlighted the importance of balancing creative expression with clear, user-centric structure.
Testing and iteration showed how critical it is to create intuitive and emotionally relevant flows.
Feedback shaped layout refinements, and deeper UX decisions around purpose, tone, and accessibility.

Time constraints created challenges in coordinating testing, synthesizing insights, and iterating quickly without sacrificing quality.
Ultimately, this project reinforced that great design means making intentional choices that put the user first.
These constraints pushed me to prioritize user needs and focus on delivering clarity and emotional resonance through the core experience.

Next Steps

Refine the prototype focusing on smoother transitions, realistic AI chat simulation, and polished user feedback states to improve the overall experience and testability.
Plan additional testing sessions with real users to gather feedback on tone, flow, and clarity. Based on those insights iterate and improve onboarding, navigation, and feature prioritization.
Explore the next tier of features such as: messaging center, project collaboration boards, sponsorship matching filters, AI personalization settings

Thanks for stopping by!

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